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安博臣開辦雅加達工廠,深耕印尼視頻監控市場 ANBOSON to build factory in Jakarta

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        為了進一步拓展海外業務領域,提高公司品牌國際知名度,安博臣公司近期采取多項措施積極推進“走出去”戰略,充分調動員工出國積極性,深耕細作海外市場,加快全球運營。

 

A number of strategic plans, which include putting forward ‘Going Out’ initiative by motivating employees to travel abroad for international marketing,  have been mapped out in ANBOSON in an attempt to expand business abroad and boost brand globally. 

 

 

        由于安博臣品牌一直以來在印尼市場獲得高度認可,同時考慮到印尼作為“一帶一路”的重要國家,其視頻監控市場未來發展前景十分樂觀,安博臣最終決定將印尼作為海外品牌深耕塑造第一站并派遣一批業務精英向印尼進軍,進一步開拓當地市場。為了整合當地有利資源優勢,加強與當地企業交流與合作,安博臣高層人員還做出大膽經營舉動——與當地一家合作已久的大型代理商合伙投資辦廠。

 

As one of important country along the route of “One Belt, One Road” initiative, Indonesia was selected as the first overseas market where ANBOSON began to carry out its “Going Out” strategy by assigning sales reps to march into local market for further business development.  A great and bold move was also made by ANBOSON to cooperate with a big local agent in Indonesia for building a Jakarta-based CCTV camera factory, which is believed to build stronger bonds between ANBOSON and local companies as well as driving more business opportunities through tapping into local advantageous resources

 

 

       印尼作為全球10大經濟體之一,是東南亞最大的三個視頻監控市場之一,伴隨大型基礎設施和制造業的投資拉動,印尼視頻監控市場預計在未來幾年將會得到快速增長。但據相關調查顯示,印尼視頻監控市場集中度較低,前15大供應商占市場總營收不到50%,加上工業基礎薄弱,科技水平較低,相當多的工業制成品都依賴進口,這對于中國企業進軍印尼市場無疑是一大利好消息。

 

Indonesia, among the 10 biggest global economic entities, is also one of three biggest video surveillance markets in Southeast Asia countries.The demand towards video surveillance products in Indonesia is expected to rise rapidly in following several years as a consequence of higher infrastructure investment. Opportunities allowed for Chinese companies to tap into Indonesian video surveillance market are also broad from perspective of low concentration ratio for Indonesian video surveillance industry (the amount of total sales from top 15 suppliers accounts for less than 50% of overall market revenues), plus another truth that many industrial goods in Indonesia depend on import due to its weak industry foundation and underdeveloped technology. 

 

       

        經過周密的市場調查和雙方溝通協商后,新工廠最終落址印尼雅加達。安博臣將主要負責提供工廠設備和技術支持,當地代理商則負責提供工人,目前正緊密籌備新工廠各項事宜。安博臣雅加達工廠將集視頻監控產品的生產、銷售和服務為一體,為印尼以及周邊東南亞市場提供高質量的OEM,ODM服務。

 

After a detailed market investigation was conducted,ANBOSSON made an agreement with local agent to build new factory in Jakarta,capital of Indonesia. Construction work is now underway with equipments and technical support provided by ANBOSON but workers supplied by agent.  ANBOSON Indonesian company, which will focus on production, sales and service of CCTV camera products, can offer OEM/ODM service for customers in Indonesia and neighbouring Southeast Asia countries.

 

   

        新工廠的建成不僅對帶動當地經濟的發展,解決當地就業問題做出積極貢獻,同時將有效地加強安博臣公司在印尼視頻監控市場的領導地位,能夠有效地滿足印尼以及東南亞國家對高質量視頻監控產品的需求。此外,安博臣雅加達工廠成立也是安博臣品牌建設的重要里程碑,將極大地提高安博臣品牌在印尼以及周邊東南亞國家市場的知名度與影響力。

 

Implementation of factory construction will make some contributions to local economic development and employment as well as leveraging ANBOSON’s leadership in local video surveillance market by providing high quality CCTV cameras to Indonesia and neighbouring Southeast Asia countries. It will also mark an important milestone in improving ANBOSON brand voice and influence in Indonesia and neighbouring Southeast Asia countries.

 

 

        為了加大安博臣雅加達公司品牌宣傳力度,我司將于今年8月參加在印尼雅加達舉行的電子展,屆時將向來自各國的客戶展示安博臣最新的視頻監控產品,加深安博臣產品在印尼及周邊市場的知名度與影響力。

 

A business plan that ANBOSON will attend electronics exhibition held in this August in Jakarta, is another great move to facilitate ANBOSON’s strategic partnerships with local companies and also improve ANBOSON brand reputation and influence around the world. 

 

       安博臣將持續自主品牌海外市場的開拓并將全面啟動“走出去”品牌推廣策略與“雙贏”的渠道經營策略,在全球區域內進行品牌深耕塑造,為全球客戶提供高品質的視頻監控產品以及一流的售后服務。

 

The success of Indonesia marketing just forms a part of taking ANBOSON business to a global level through international marketing based on “Going Out” initiative and a win-win game, benefiting people around the world with high-quality video surveillance products and first-class after-sales service.

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